

Customizing Internal Tools
A Swiss kindergarten chain needed BW2's platform customized to fit the way their staff actually worked. Attendance tracking, child records, billing cycles, and daily administrative tasks all had to live in one place, and every flow had to be clear enough for staff who were not trained in ERP systems.
I collaborated directly with the client team to map their operational workflows before touching the product. Understanding what a day actually looks like for a kindergarten administrator shaped every design decision that followed. I redesigned key forms to match daily task patterns, added modules to support scalability as the organization grew, and built a roadmap that aligned design, development, and client milestones so that no stakeholder was surprised by what was being built.

Coding Forms
The platform's form structures did not match how kindergarten staff actually recorded data. Staff were working around the system rather than through it.
Redesigning forms to match real daily task patterns would reduce workarounds and improve data quality.
Collaborated directly with the client team to map operational workflows before touching the product.
Redesigned form structures and custom user views to match Kimby Kita's specific operational workflows.
Staff adoption increased and data entry aligned with how work actually happened.
UX Redesign
As the organization grew, the platform could not scale. New modules were added without a system for how they should behave.
Applying consistent design patterns across modules would make the product learnable and scalable.
Identified recurring interaction patterns and defined reusable design rules across modules.
Added modules supporting scalability, redesigned task patterns for consistency, and built a roadmap aligning design, development, and client milestones.
No stakeholder was surprised by what was being built. The product became something the team could grow without rebuilding.
Takeaway
In a marketplace, trust is the product. Every flow either builds it or erodes it. This role reinforced that good discovery is not about collecting opinions. It is about understanding the decisions people are trying to make and what is getting in the way.