Visual Identity of Kunalab
Kuna Lab was a tech and product consulting company based in Peru preparing to promote their services publicly for the first time. They needed a visual identity that reflected both their technical expertise and their young, innovative vision without looking like every other consulting brand.
I developed conceptual directions aligned with their mission before moving into execution, then built the full visual identity: logo, color palette, typography system using Space Mono, and a complete set of brand assets for multi-platform use. The result positioned Kunalab as a company that treats design as a form of thinking, not as decoration.
Key Contributions
Built the full visual identity for Kunalab, from concept and logo to color palette, typography system, and brand assets for multi-platform use.
Branding at that level is not about aesthetics. It is about helping an organization understand what it stands for before it tries to communicate anything.
Takeaway
A brand is a product's first communication. Getting it right means understanding what an organization believes about itself before deciding how it wants to be seen.